I don’t need creativity, I need production!
And the struggle continues…
The age-old fight between creativity and real work. And, who can blame them? Folks running a business need results, they need widgets turned and whatsits cranked. They don’t have time or money to spend on “creativity” when they’re already behind in production, sales, or whatever other metric you want to choose. The last thing they need is someone gumming up the works with creativity and other artsy-fartsy nonsense.
The problem is, creativity is production. It is sales. It is work.
Okay, take a breath, let it out…Now, follow along. To produce something is to create something. The ability to create is creativity. Simple, right?
So, then, why are we having this fight?
Simply put, some people have tried to hang a lot of fluff and glitter on the concept of creativity. Don’t get me wrong, I love art, music, dance and other forms of artistic expression. I have a lot of respect for arts & crafts, too. I mean, who doesn’t like a good sock-monkey? But, creativity doesn’t mean painting pottery and glue and glitter. Creativity means being able to create.
Let me repeat that. Creativity means being able to create. Create what? Solutions. Products. Sales. Work.
Imagine your business without being able to create. If you produce a product, you’re done. If you are in sales, and you don’t create an environment of excitement and customer care, you might as well go home. See, you’re already using creativity, it’s unavoidable.
So, then, if you’re already creating, what do you need more creativity for?
To do it better, and to do it on purpose.
See, because of the tendency to add froof and magic to creativity, we try to avoid it, or worse yet, try to attain the magic elixir as if it were the fountain of youth, when in reality we are creative already. It’s a muscle that we all have, and we need to learn how to exercise it. We can come up with exercises on our own, of course, but we might not get ourselves trained to use our creativity in a way that produces the results that are valuable to us.
For example, if we do a lot of push-ups, pull-ups and bench-presses, we will definitely get in better shape, with stronger muscles. But we won’t necessarily be ready to run a marathon, because we didn’t purposely train for that. In fact, if we are inexperienced, we may need some experienced help to train for a race so that we can be successful (and not get hurt). Likewise, to use creativity successfully, we need to first know what our goal is, what we want to accomplish. Then, we can start building up the “muscles” needed to accomplish our goals. We might even need help, a trainer, as it were.
That’s where we come in. Contact us here at The Functional Creative and let’s talk about how we can help infuse purposeful creativity into your project, team and/or business.